the essential truth program™

  • STAGE ONE

    Brand Audit

  • STAGE TWO

    Reality Check

  • STAGE THREE

    Essential Truth
    Workshops

  • STAGE FOUR

    Essential Truth
    Engagement Workshop

  • STAGE FIVE

    Essential Truth
    Operations Workshop



  • [1] brand audit
    Description

    • • Review sales and marketing materials
    • • Review other relevant information
    • • Review key competitors

    Deliverable

    Brand Audit Report – key messages, market position, clarity, consistency


  • [2] reality check
    Description

    • • Interview 8 employees
    • • Interview 8 customers
    • • Interview 8 strategic partners

    Deliverable

    Reality Check Report – successes, challenges, recommendations


  • [3] essential truth workshops
    Description

    • • Essential Truth Preparation
      • – completed by client prior to workshop
    • • Essential Truth Workshops (2)
      • – prepared and facilitated by Evolation

    Deliverable

    Essential Truth – Core Purpose, Vision, Mission, Values, Position, Positioning Statement, Character


  • [4] essential truth engagement workshop
    Description

    • • Internal Roll-out to employees
      • – present Reality Check Report (high level overview)
      • – present Essential Truth
      • – engage team in individual exercises, break-out sessions
            and group discussions

    Deliverables

    • • Workshop Presentation
    • • Workshop Notes


  • [5] essential truth operations workshop
    Description

    • • Create plan to operationalize the Essential Truth
      • – internal changes and communication
      • – external changes and communication
    • • Define key success factors, measurement and ongoing review

    Deliverable

    Strategic Action Plan – key strategies, tactics and timing


the essential truth program

the essential truth program