At Evolation we coach our clients to build their organizations from the inside out by clarifying their Essential Truth, instilling it in their employees, and delivering that truth in every single experience in order to deepen the connection customers have with their brand.
The seven elements that make up the Essential Truth are as follows:
Core Purpose – why you exist
Vision – where you are going, and how you’ll know you’re there
Mission – what you do every day to get there
Values – what you believe in; your principles
Position – how you make a difference
Positioning Statement – how you express your difference
Character – how you act; your voice
It’s essential that you clarify what your organization stands for, and that you use this to guide how you operate and how you communicate. It must be both authentic and compelling. This is your Essential Truth.